The order at which you deploy features should prioritised as follows:
a) User acquisition
b) User retention
c) Monetisation
pg states makes something people want first, which covers a and b then figure out c. If you plan to charge for your product you have to consider which features people would pay for and not give them away for free initially as you will not be able to charge for them later.
If you don't want to charge directly - then focus on building the user base and you'll have an audience which you can figure out from what would keep them and let you monetise through advertising. Generally in consumer ad plays focus on reaching and keeping users first, as you'll be able to sell advertisers on that.
The order at which you deploy features should prioritised as follows:
a) User acquisition b) User retention c) Monetisation
pg states makes something people want first, which covers a and b then figure out c. If you plan to charge for your product you have to consider which features people would pay for and not give them away for free initially as you will not be able to charge for them later.
If you don't want to charge directly - then focus on building the user base and you'll have an audience which you can figure out from what would keep them and let you monetise through advertising. Generally in consumer ad plays focus on reaching and keeping users first, as you'll be able to sell advertisers on that.