Enjoyed your comment on PRNews Wire, agreed. You're not missing out.
In our experience, releasing press on the traditional "wire" is pretty useless (and expensive!). Unless you want coverage on those strange tech blogs that auto-post all wire stories haha.
Cultivating press relationships is def the way to go as you say
Well, it's more fun than it has any right to be. I fear it's the kind of thing that could collapse under its own weight in that if it were to get too big, everyone would try to use it as advertizing for their products, making it boring.