This is rather interesting that it would be coming from Axel Springer. As someone involved in the Berlin tech scene I've seen them really investing a lot of money in innovative events and companies. My guess is there is some typical corporate disconnect there. I doubt this makes it through the legislation.

This looks like a lot of fun. I hope the designers from Gowalla get involved. They had some awesome badges back in the day. Are there any good designers involved already?