...seems like pretty basic advice, but I find it very helpful - thanks for making this comment; my own project, zejoop dot com would benefit from a landing page makeover along these lines. I have struggled with this (a clear landing page and CTA) so, a straightforward, easy-to-implement formula helps. Thanks!
Thanks for looking, and I agree with your assessment. I'm no designer, and only a novice developer. I have a friend who is helping me address weaknesses by designing UI/UX for eventual package as iOs app. I checked your guide; that may be helpful as well. Your feedback /help is appreciated. Will fix.
(edit for clarity)