"The best you're going to get is anecdotal evidence that early stage usability testing caused significant pivots around the core concept and assume that these pivots are generally positive.
Much of the customer development stuff Steve Blank talks about fall into this category."
In other words. There is no evidence what so ever. Thank you for proving my point.
I have 15 years of anecdotal evidence that there is no correlation between Usability testing and successful products.
And I am still asking you to provide evidence.
Twitter, Facebook, Apple, Amazon, LastFM, 37Signals and so on. None of them to my knowledge did usability testing before they launched their products.
Again you are welcome to prove me wrong. With regards to Steve Blank then I don't think that is what he is saying.
Look, I'd love to discuss this further with you but this format is getting too annoying. Feel free to ping me at AIM:shalmanese@gmail.com MSN:hanghangz@hotmail.com if you want to continue this.
Much of the customer development stuff Steve Blank talks about fall into this category."
In other words. There is no evidence what so ever. Thank you for proving my point.
I have 15 years of anecdotal evidence that there is no correlation between Usability testing and successful products.
And I am still asking you to provide evidence.
Twitter, Facebook, Apple, Amazon, LastFM, 37Signals and so on. None of them to my knowledge did usability testing before they launched their products.
Again you are welcome to prove me wrong. With regards to Steve Blank then I don't think that is what he is saying.
There are however evidence that listening to customers don't help http://entrepreneur.venturebeat.com/2010/02/11/bolt-peters-r...