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I'm not exactly the greatest fan of Facebook or MSFT and I do lean a bit favourably towards Google, but the article is a good representation of what is wrong with reporting on Tech/Digital these days - so much of it is just absolute breathlessness.

There is precious little in the story save what is already provided by Matt Cutts and there is this little gem towards the end:

"Is no one minding the store? Or are they just minding the cash register and turning away from what the customers are up to?"

That entire sentence could very well turn out to be true, but for the time being it is just opinion, which, after enough people repeat it, becomes a fact.



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