> I think aesthetic considerations aren't supposed to figure into buying a truck
Oh, geez. "Truck guys" in the US are some of the most opinionated, style-conscious folks you will ever meet in an automotive context. They're really something if you ever find yourself hanging out with them.
I believe you. But truck guys don't discuss the style of their truck, how pretty it is. They brag about how they abused it or carried unreal loads or took it where no road legal vehicle should ever go.
Even if the Cybertruck kicks ass on the road, it's not going to impress these guys. And if they're the target market for this new truck, Tesla's in trouble.
No, they really do talk incessantly about style and looks. Really. Including flamewars about which manufacturer has 'ugly' or 'beautiful' characteristics.
Weird. I worked with a lot of truck guys in Canada for a while, and I'd be extremely comfortable mocking any of them for mentioning they care about the exterior look of their truck. A lot of contractors will even deliberately make their work vehicles look rougher so customers don't think they're charging enough.
Interior aesthetic is a different matter though. Strange how culture winds that way.
Oh, geez. "Truck guys" in the US are some of the most opinionated, style-conscious folks you will ever meet in an automotive context. They're really something if you ever find yourself hanging out with them.