3) DRM free epub, pdf, mobi on gumroad - paid and free
there is a reason for all three cases.
my general agenda is that I wrote the book to a) improve the status quo of the topic (SEO) as it's a horrible b#lls#it driven discepline. and b) to reach new clients. these were the driving factors. the money return from the book is not a main motivator, for this it is too niche, as it targets developers who don't want to suffer under SEO anymore.
ad 1)
so I created a print book that gets displayed in the offices, so that people talk about it, easily share and borrow it. it is a paid product so that it percieved to have inherent value. also I don't want to make a loss with print. but I also give it away at workshops so that it spreads wildely. additonal I hope that in the future I can start from a higher knowledge level and that the knowledge stays longer in the organization.
ad 2)
the kindle store is a strong channel in its own. you can not set the price to zero, so it costs something. even if I promore the free DRM version (see 3) people download it via the kindle store, as it is easier.
ad 3)
DRM free on gumroad. free because DRM sucks. has a pricteag as if it's free($) onlye people might not see it as valueable. free with vouchers, as I regularly promote it via all kind of events.
I set it to 0 for some time in general on gumroad, there was no positive uplift in the long term, so I use promotion vouchers.
1) beautiful print book - paid and giveaway
2) paid kindle on amazon
3) DRM free epub, pdf, mobi on gumroad - paid and free
there is a reason for all three cases.
my general agenda is that I wrote the book to a) improve the status quo of the topic (SEO) as it's a horrible b#lls#it driven discepline. and b) to reach new clients. these were the driving factors. the money return from the book is not a main motivator, for this it is too niche, as it targets developers who don't want to suffer under SEO anymore.
ad 1)
so I created a print book that gets displayed in the offices, so that people talk about it, easily share and borrow it. it is a paid product so that it percieved to have inherent value. also I don't want to make a loss with print. but I also give it away at workshops so that it spreads wildely. additonal I hope that in the future I can start from a higher knowledge level and that the knowledge stays longer in the organization.
ad 2)
the kindle store is a strong channel in its own. you can not set the price to zero, so it costs something. even if I promore the free DRM version (see 3) people download it via the kindle store, as it is easier.
ad 3)
DRM free on gumroad. free because DRM sucks. has a pricteag as if it's free($) onlye people might not see it as valueable. free with vouchers, as I regularly promote it via all kind of events.
I set it to 0 for some time in general on gumroad, there was no positive uplift in the long term, so I use promotion vouchers.
[1] the book is https://www.fullstackoptimization.com/b/understanding-seo, gumroad is https://gumroad.com/l/understanding-seo/hacker-news [with 100% voucher for hacker-news], Kindle is https://www.amazon.com/Understanding-SEO-Systematic-Approach... 5 stars, 16 reviews