> We registered the trademarks as part of other process that we were not super diligent with
You accidentally attempted to register a trademark?
I have never heard of that. Either you are small enough that the non-trivial tediousness and cost of the process catches a lot of attention. Or you are large enough to have a general counsel overseeing a documented chain of approvals.
We also course-corrected as soon as we realized of it, much before it came public a few weeks ago.