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I think visions can play out far beyond ten years, and their disclosure could potentially further cement existing power structures, such as Apple.

Of course, relying upon NDAs in lieu of real trust is trash anyways. Ideally, an [extremely well treated and compensated] team could maintain strict confidence based on ideology alone. Your mission just has to actually change the world for the better in some dramatic way.

To play devil's advocate, myself and quite a few other people probably have a keen interest in precisely what the nature and vision of Apple's long-term research was, even a decade ago. People like Bret think far beyond time scales that measure a single decade.



NDAs are a joke at larger scale (and pretty much anything important is of larger scale). A lot of Facebook internals are an exact clone of Google's due to poaching.


The perils of unlimited money: culture collapse and technologicical groupthink that stifles true innovation.

It's kind of unrealistic to expect a human being to somehow rigorously partition their creative process to respect a myriad of complex legal restrictions.

Imagine your profession is to envision the future. Now imagine the companies you've worked for all have very restrictive NDAs. You can't reason out the future very well when pieces of this thought tree have veritable locks on them; their presence alone jarring to creativity itself.


> It's kind of unrealistic to expect a human being to somehow rigorously partition their creative process

Such this. Everything I build, regardless of for who, ends up having a very similar smell. I reached conclusions about how things work well years ago. It’s difficult to reinvent the wheel when you already feel like you’ve perfected it.


It would be like expecting a woodworker to come up with new techniques for each project. You develop a style, a way of doing things, and your employer is buying that from you.


There’s a very big difference between “I implement services this way because I’ve learned from google it is the most reliable” and “in 2022 Apple is going to launch VR goggles.”


> The perils of unlimited money: culture collapse and technologicical groupthink that stifles true innovation.

I would rather claim that this is a peril of laziness.


NDAs aside, there's a huge amount of knowledge diffusion throughout all industries. (And, if there weren't, gaining "experience" wouldn't be worth much. Why would I hire you as a senior person if you were literally unable to apply anything you learned in prior jobs?)


And that's why many of these tech giants (Adobe, Apple Inc., Google, Intel, Intuit, Pixar, Lucasfilm and eBay) have illegal agreements not to poach or hire each others top employees for a certain period of time.

Source: https://en.wikipedia.org/wiki/High-Tech_Employee_Antitrust_L...


Had, ideally.


NDAs are notoriously difficult to enforce, especially when the party demanding the agreement is significantly more sophisticated and resourced than the party it hopes to constrain the liberties of.

Like say Apple, the most valuable company in the world.


This.

It took me a couple years to realize I was the type that invents over 10 years out. It is fun to do, but the tricky part is knowing when to file IP.




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