Creativity is a stupid buzz-word. Here's an easy way of being creative: find two different objects, and link them together creating a third object, like this (from my room):

Abstract painting of a guitar

Door-shaped plush toy

Plastic bottle in a shape of a cigarette

Door-knob that turns on the stationary bicycle

Notebook-shaped pillow

A lamp that projects bible verses

Window with a magnifying glass

Headphones that have a constant noise of airplanes flying over my head

See, was that hard? No, it was easier than a frog-shaped cake. And that's why I think it's useless.

This comment and your comment are both examples of creativity, since we 'created' something new. And who gives a shit?