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Even if so, that metaphor was not executed faithfully, and for a company like Apple that is bad.

But more so there is an unmistakeable 'destruction is cute' aspect to the ad that is uncalled for, that is what the reaction is toward.



I don’t know that it’s bad. I think it’s a fringe minority that think it’s bad. You’re always going to have people who dislike these kinds of ads.

To me it’s more a metamorphosis rather than authoritarianistic crushing of the spirit.

Lots of Super Bowl ads are of the ‘stupid, dumb, frat/soro’ variety. Some are a hit, some are duds.

Maybe they tried being to clever by half. Let the ad run out; no need to apologize though.




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