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There is no evidence in this article that

1) this approach is better than A/B testing. 2) it doesn't suffer from the the Heisenberg principle

Also, the call out box at the top is obviously an ad but it's not marked "Sponsored link", which is really scammy.



>Also, the call out box at the top is obviously an ad but it's not marked "Sponsored link", which is really scammy.

That's because it's a link to a webapp the author built.




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