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They say fashion goes in cycles. That cycle is ~ 20 years to start and ~ 30!years to complete, the approximate time it takes for a generation of teenagers to raid their parents old shit. Which just so happen to hit the second hand market around the same time.

1984 -> 2004 -> 2024. Emo and goth cycles.

1964 -> 1984 -> 2004 -> 2024. First, second, third, and… fourth? waves of ska.



If everything is provided digitally as a service, there won't be old shit lying around to raid, and it won't be sold second hand.


That’s one thing I came away with from studying this topic - classicism vs. the gothic (and variants of them like order vs. chaos, minimal vs. maximal, etc.) seem to alternate over and over throughout time.




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