I'm unsure this is true anymore. If you know how to play B2B (the same lies true for B2C), it's entirely plausible to get the first 1-5 deals pre-build (I did).
If you consider that equal to the first traction burst in B2C, then I'd argue that the ambiguity for B2C is just as large, if not larger, in the early days.
It is my no means an overall risk / reward inflection point (and if you are referring to 'this company is guaranteed to exit' I agree), but as an early 'this might have something' B2B can validate fast.
If you consider that equal to the first traction burst in B2C, then I'd argue that the ambiguity for B2C is just as large, if not larger, in the early days.
It is my no means an overall risk / reward inflection point (and if you are referring to 'this company is guaranteed to exit' I agree), but as an early 'this might have something' B2B can validate fast.