I don't know what happened between these two huge companies. But it is actually good that their relationship (with respect to maps) ended. Apple's maps suck today, and will probably suck for a year or two - but I'm sure they'll continue to improve. Few years from now, customers will have more options - right now, it is Google maps and Google maps only and the closest competitor is Bing, which isn't half as good as Google maps. Having more options is good, so no company can hike rates crazily like Google did.