I cannot figure out of Louis is Batman or Don Quixote, charging at the "windmills" of MAMAA: (Meta, Apple, Microsoft, Amazon, Alphabet).

Don Quixote feels like a bad analogy. These are real dragons. Just, more difficult to fight against.

Do we really need to embrace these companies' attempts to distance themselves from their toxic brands? The way I see it they're still Google and Faceboot.