While I agree in spirit (see my post http://interfacelab.com/is-this-really-the-future-of-magazin... ) his assumptions are pretty wrong. Most of these magazine apps are built on one of three platforms, the biggest of which comes from Adobe. Almost all of these platforms are tied into Adobe inDesign as the authoring tool. Why hire actual iOS developers when your designers can export out of the tool they use to design the actual magazine?

So what he really is complaining about is Adobe's shitty platform. Good luck getting old paper to change their current workflows.

I work on and maintain a few non-magazine apps for a very large publisher and it's a very laborious approval process that moves at a snails pace. Thank god for day rates and retainerships.