> Google is making the same mistakes Microsoft made. Trying to enter into every industry it can thinking it can use it's monopoly power to take over the world.
I call this the Spaghetti Cannon strategy.
Load up a cannon with cash and different ideas, blow up the cash and see what sticks to the wall.
If we redrew the corporate boundaries of Google and Microsoft, we'd see them as investment firms tasked with turning a reliable long term cashflows into new reliable long term cashflows. Quasi-venture firms.
So far, Google has advertising. And that's it.
Microsoft have Windows, Office, Server & Tools and Xbox.
So in actual fact, Microsoft are proving that yeah, it sorta works. Sorta.
Samsung is focusing on a much smaller number of devices than they used to. Yes, they have more than Apple, but they also spend way more on advertising to make up for it.
Instead of hundreds of phones, they have maybe a dozen now that they actively promote. Right now I can't leave the house without being bombarded by Samsung advertising, they're in some kind of feverish campaign over their new Note phone-tablet-thing.
They are actually turning back to that. The are at least 5 new different variants coming up of their S4 "flagship": S4 regular, S4 Google Edition, S4 Mini, S4 Active, S4 Zoom, S4 Mega.
And that's just for one "phone brand". Imagine if they do this to every other phone brand of theirs, which are already being called all "Galaxy". Samsung strategy is becoming a mess again. It will work in the short term (a year or so), and then backfire badly.
I call this the Spaghetti Cannon strategy.
Load up a cannon with cash and different ideas, blow up the cash and see what sticks to the wall.
If we redrew the corporate boundaries of Google and Microsoft, we'd see them as investment firms tasked with turning a reliable long term cashflows into new reliable long term cashflows. Quasi-venture firms.
So far, Google has advertising. And that's it.
Microsoft have Windows, Office, Server & Tools and Xbox.
So in actual fact, Microsoft are proving that yeah, it sorta works. Sorta.