I'm not sure I entirely agree with this. Office on iOS and Android is (in my opinion) geared at being able to read and maybe edit Office documents. While these apps can certainly create Office documents, they're not really suited to it. One would ideally do that using a laptop or PC. And that then simply makes mobile a way of further entrenching Office - people who use it at work can now use it on their devices. People who use it at work and on the road are (again, my opinion) more likely to use it at home. Win for Microsoft.
On the devices side? Sure, Surface and Lumia are nowhere near as successful as the iPhone, iPad and Android. That was Microsoft coming late to the party. But come to the party they must. Before Windows Phone shareholders screamed for an iPhone competitor from Microsoft. After Windows Phone shareholders screamed for an iPad competitor from Microsoft. Windows Phone is good, and has some loyal fans. Windows 8 didn't do much for Surface, or Microsoft. Surface hardware is however also good, but new.
Ultimately the devices strategy strikes me as being sound - it's a platform to showcase the services side of Microsoft, and in time may be profitable to a point where the critics are satisfied.
MS doesn't really have any choice but to offer office for free in the age of App Stores, and more importantly free alternatives are everywhere. Apple pages/numbers aren't going anywhere outside their garden, but Google docs are real deal. It's painful for MS to take this move, but it is really impressive to see them coming out of the comfort zone.
Clearly the strategy of MS is to expand their services across all platforms, and by eliminating differences between platforms, then they can rule again.
Interesting to see how this plays out in the next few years.
They only had a small market share some ten or fifteen years ago. Most people were on Palm and Psion (and Sidekick in the US). They still only have a small share, it's mainly the competition who has changed.
Maybe "touch party" would been a better choice. I know, I used to build MSMQ apps for Pocket PC and Windows Mobile. My GPS app from the early 2000's (1) makes me cringe today and yet still leaves me with fond memories.
On the devices side? Sure, Surface and Lumia are nowhere near as successful as the iPhone, iPad and Android. That was Microsoft coming late to the party. But come to the party they must. Before Windows Phone shareholders screamed for an iPhone competitor from Microsoft. After Windows Phone shareholders screamed for an iPad competitor from Microsoft. Windows Phone is good, and has some loyal fans. Windows 8 didn't do much for Surface, or Microsoft. Surface hardware is however also good, but new.
Ultimately the devices strategy strikes me as being sound - it's a platform to showcase the services side of Microsoft, and in time may be profitable to a point where the critics are satisfied.