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Funding comes from 3 sources: Owners, advertisers and the public (either as donationware or subscription fees). Each one comes with a set of challenges.

Owners tend to exert some sort of editorial control, making the coverage slanted towards their end-goal.

Advertisers tend to be unpalatable to the reader, sometimes editorial control is a problem but that sometimes means there's an editorial problem (advertisers stop using a paper due to consumer pressure).

Subscription means your content is not as widely distributed as it could be. Yes we want to get paid but primarily journalists are in it to be read. Getting that many people to part with money is also a hard problem when compared to the other two sources.



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